Q2 2024 Drawing & Coloring Apps Surge on Unified Platforms

In the second quarter of 2024, the drawing and coloring app category has shown varied trends in downloads, revenue, and weekly active users across unified platforms. Sensor Tower's latest data provides insights into these top-performing applications.

Pixel Art - Color by Number saw a steady increase in revenue from $169K to $230K, before dropping to $150K towards the end of the quarter. Downloads peaked at nearly 3.3M in the final week, while weekly active users rose from 30.8M to a high of 32.1M.

Flag Painting Puzzle experienced a significant jump in revenue in mid-May, reaching $71K, and maintained a stable active user base with a peak at 10.5M. Downloads saw a remarkable hike in May, hitting over 5M before settling down to 3.8M.

CrazyLabs LTD's Phone Case DIY showed modest revenue figures, with a notable spike to $21K in mid-April. Downloads ranged between 1.3M and 2.2M, and weekly active users saw a slight increase from 5.4M to 6.3M by the quarter's end.

Zego Studio's Color ASMR: Painting Book maintained a consistent active user count, hovering around 22M. Downloads experienced a dip from 2.2M to 838K, indicating a potential saturation in user interest.

Lastly, Happy Color®: Coloring Book by X-FLOW showed a steady revenue trend with minor fluctuations, reaching $80K in the second week of April. Downloads remained above 1.2M, and weekly active users stayed close to the 28M to 30M range throughout the quarter.

For more detailed insights and data on app performance, visit Sensor Tower, where you can find comprehensive analytics on the latest app trends.